Welcome Tomorrow 2019: insights for your business and career
In November, the city of São Paulo will host the Welcome Tomorrow, an event that promotes a broad discussion on mobility, technology, and purpose at national level. There will be eight stages, 300 exhibitors and startups, 250 global speakers who will bring up a series of questions on the subject: 6 days that will transform the next 60 years. The event will take place from November 5-10 at São Paulo Expo and was launched last month.
We were at the launch of this year’s event and our marketing manager, Elder Funk, highlights some insights from this project, which combines significance with the urgency of broader discussions about our future and the responsibility we have on it. Check it out:
1-Inside the WTW19
First of all, you need to understand what Welcome Tomorrow is: the WTW is an ecosystem that helps companies and professionals to rethink the value of time and life through the bias of mobility, time management, and the future of work. Not only has impressed thousands of people with the annual edition of the event, it is also an important bridge between startups and large companies seeking to stimulate technological and human innovation. In seven years, the event has become a reference in mobility in Latin America and is considered one of the most relevant on the planet.
When we talk about mobility, many people may think about logistics or transportation, but the issue goes much further. It is about the way we live and the impact of an environment that increasingly requires new alternatives for quality deliveries. The growth of teleworking models, for example, which are a strategy to overcome the lack of mobility in urban areas, is a reality.
The first thing I realized when we arrived was that the panel discussion would be high-level. The opening speech by Flavio Tavares, founder of Welcome Tomorrow, opened the mind to the idea that it is not us waiting for the future, but it is the future that awaits us and preferably with a different attitude than we currently have. The main focus was on the people and their purposes.
The WTW team divided the event into six villages that will be physically built, each one focused on one theme: Imagination & Education Village, Life Village, Fleet Village, Smart Living and Smart Office, and Ride Village.
Each village has its ambassadors, personalities responsible to spread the message that the event aims to discuss, among them we have names such as Silvia Barcik, Renato de Castro, Pedro Janot, Sergio Athié, Ruy Shiozawa, Alexandre Lafer, Bia Figueiredo, Cesar Urnhani, Augusto Cury, Murilo Gun, and Walter Long. Find out more about it here.
3- Productive disobedience?
Is it possible for you to be so committed to realizing that just following orders without questioning them may not be a guarantee of productivity? By listening to Ivan Moré, a journalist who has presented Globo Esportes (a sports TV show on a Brazilian TV channel) for a long time, inspires us to rethink our concept of productivity. What can you do to increase your team’s productivity?
4-Doctor, I’m always right
The president of Amil, Claudio Lottenberg, has brought up an incredible point of view about the future of Medicine we all know: empathy. Claudio is an ophthalmologist, and he has experienced himself the misery of a patient who had cataracts and need for surgery. The summary is the transformation he has experienced helped him to become a much better doctor. Without good health, including mental health, how are we going to move around?
5-No limits, brother
It is no new to hear Murilo Gun talking about creativity, but the question is about the teaching model that completely restricts children’s creativity from the beginning of their school life and the application of models that simplify interaction in working environments is very important. The village he and Walter Longo represent is one of the most unusual. Who says that imagination and education are not types of mobility? Imagination takes us wherever we want!
6-Did anybody say multi?
The future of mobility is multimodal. There is not only one solution that will solve all the problems of displacement. A parking lot is a mobility hub where you can share your car and centralize any other means of transportation. Have you ever wondered how much time we waste on activities between areas?
7-Send me more work, please!
It is not easy for anyone. You have to be a multitasker and always be available because everything is a priority. Deadlines are more and more insane. Is the future of work overloaded or is there a balancing light at the end of the tunnel? Rui Shiozawa talked over the needs of people at work, the theme of “colorful and relaxed offices” once again came up and the major conclusion is that the most valued asset by employees is time. According to Rui, a recent survey shows that 40% of people would choose to earn 20% less if they could manage their time.
8-Middle Ages and Media Ages
Walter Longo summarized how we used to live in the Middle Ages until recently. Yes, that’s right: we always have lived with middle and medium, middle-class, medium-price, medium-speed, medium-grade at school and so on. We are entering the age of extreme segmentation, individualization, autonomy. How can we customize the service experience of our internal employees and our customers?
9- Customer service and processes mobility?
Being present at this event about mobility without acting directly with logistics had a reason to be. After observing an incredible reasoning about the modes of mobility, where imagination itself is one of the ways to keep moving, we understand that we are also inserted in this concept, and that the Ellevo platform is responsible for the purest “customer service and processes mobility.”
Our most basic principle is the management of internal or external customer services and the automation of processes and tasks. That is what moves an organization! What we solve most are gaps of requests between areas and duplicity of processes or identical activities performed by different people. In other words, it means obstacles to achieve “customer service mobility and process flow” within companies.
By creating a well-defined service catalog, we standardize services provided by one area and at the same time, we tighten the connection between the various processes and areas of the company, as we have a dual approach. When we apply management and exercise control over the execution, we have inputs to evolve the automation of these services and processes and thus we boost their mobility. This allows the areas to act strategically. With our performance, we were also part of the mobility that was already discussed at the Welcome Tomorrow 2019 launch.
And more insights will come! WTW19 is opened for registration and the full schedule can be found here. See you then!